The Government/NHS view is that sponsorship and advertising (within guidelines) is to be encouraged provided it is appropriate.
Sponsorship
Sponsors fund parts of an organisation’s projects, or support it by providing services or equipment. They do this in exchange for visible acknowledgement.
This can be misunderstood as implying a closer relationship than advertising. Therefore particular care is taken to make it clear that Foot in Diabetes UK (FDUK) and its website retain their independence in every way.
The term 'advertiser' means the party booking the advertising space and is responsible for payment.
The term 'publisher' means Foot In Diabetes UK (FDUK)
Terms and conditions of sponsorship to FDUK website,events and activities
Sponsorship is a donation which helps us to run FDUK activities and our website.
There are two types of sponsorship
1. Sponsorship of the FDUK website and activities